Hofstede Design (1996—2015) was Heath McCurdy, Wendy Ellerton, Hege Olsen, Andrew Tesdorpf, Paul Scanlon, Frits Bovill, Liz Cox, Sash Fernando, Tess Copeland, Sally Brownbill, Margaret Schmidt, Tim Royall, Ben Jennings, Tomas Sabbatucci, Paul Mylecharane and Dominic Hofstede. We also acknowledge the many clients, suppliers and colleagues who contributed to a rich and creatively rewarding two decades. Dominic Hofstede is now the Design Director of Maud Melbourne. Click anywhere to view the archive.

1800 Hofstede


Brand Architects are a Melbourne firm recognised as leaders in the education sector. Changes to Brand’s business structure and an impending move instigated a review of the studio’s identity.

Following a methodology founded on collaboration, and with an over-arching theme of ‘hairy around the edges’, we developed an identity that balances creativity with professionalism. Incorporating a distinctive symbol, logotype and illustrative texture, the identity provides Brand with a highly adaptable system.