Lucinda McKimm is an up-and-coming Melbourne-based writer with diverse passions including fashion, food, arts and travel. Her online journal, Mine Is Yours, is a platform for these interests. In early 2014 we collaborated with her to refresh the site, reviewing and restructuring the content within innovative daily categories. GT Walsheim was selected as a primary typeface because of its unique character; modern and elegant but with a sense of relaxed fun. A bit like Lucinda perhaps.