Press / Published Works
The past few months have seen the studio’s work published in numerous local and international journals.
The past few months have seen the studio’s work published in numerous local and international journals.
The Type Directors Club is the leading international organisation committed to promoting and acknowledging excellence in typography. Based in New York, the Club runs an Annual competition which attracts over 1500 entries world-wide and we are delighted to announce that this year two of our projects have been selected to receive Certificates of Typographic Excellence. The Type Tablet and TFJ poster will both be exhibited in a touring exhibition that visits locations in the US, Europe and Japan. Images of the work will also appear in the prestigious Annual of the Type Directors Club, Typography 31. Given that type is the glue that binds much of our work, this news was especially significant for the studio.
Events where designers are given an opportunity to engage the general public, to alter perceptions and also to have some fun are rare. Design is a serious business, but sometimes it is truly refreshing to let one’s hair down, lasso a green horse or two and play the tattoo artist.
Re:collection is an online inventory of Australian graphic design produced in a period circa 1960–1980. A self-initiated project, it was borne out of frustration at the lack of local reference material available, specifically from the decades mentioned above. The simple site structure was developed to facilitate regular updates and the focus is on imagery initially with some in-depth articles to follow. Thanks to Flint Interactive for their help with the programming.
Victionary are an innovative Hong Kong-based publisher with an impressive range of titles. We were invited to submit work for their latest book, Colour Mania, and have three identity projects featured; Coo, DesignFlow and our own studio identity. The book features a unique sequencing structure where work is ordered according to its dominant colour. A bit contrived perhaps, but it makes for a colourful reading experience.
The tenth anniversary of the Mohawk Show, which celebrates the work of designers and printers around the world, received a record number of entries this year. We are delighted to announce that the Tobias Frere-Jones Poster we designed for AGDA NSW was one of 15 finalists selected this year. It will be displayed as part of a travelling exhibition and accompanying catalogue that traverses the globe in 2010. Thanks to David Pidgeon (AGDA Vic) and Simon Pemberton (AGDA NSW) for their support on this project, and to Raleigh Paper (the paper used on the poster was Mohawk Navajo).
Led by the Australian Graphic Design Association, EyeSaw is an annual event that runs as part of SydneyDesign, a 16 day festival now in its thirteenth year. Each year graphic designers are asked to respond to a specific theme with a piece of visual communication; the responses are displayed in Omnibus Lane, a busy byway just minutes from the Powerhouse Museum. This year, for the first time, studios from across Australia and New Zealand were invited to submit their work. We were delighted to be part of this list, responding to a theme of ‘Humanity/Equality’.
We are pleased to announce that Eat Ate was awarded the best-designed cookbook at the 57th APA Book Design Awards held in Sydney on May 21. This success follows last year’s AGDA Pinnacle Award and we again share the glory with the book’s creator and guiding hand, Guy Mirabella, and the publishers Hardie Grant. Our second entry, MEAT, was also acknowledged with a High Commendation, effectively delivering us a first and second place in an extremely competitive category.
Melbourne Museum of Printing (MMOP) is a working museum of typography and printing and houses one of the world’s largest collections of preserved printing machinery and artefacts. The MMOP is maintained by a committed band of letterpress devotees lead by its proprietor Michael Isaachsen who oversaw a transition from commercial typefoundry (the Australian Type Foundry) to non-profit museum in the 1990’s.
Designers seeking industry experience may be interested in a graphic design internship at Hofstede Design. The programme is flexible with a minimum 4 week placement and a modest stipend is provided.
Email a C.V. and comprehensive digital portfolio to admin@hofstede.com.au We will endeavour to respond to all applicants.
Based on the torrent of resumes appearing in our email, things are getting pretty ugly out there, particularly for recent graduates seeking work. We are by no means a renowned studio, so I hate to think how many the guys at 3Deep get. As far as I am aware, most good jobs in this industry still go through word of mouth, so unsolicited email is really a form of cold calling where the chances of success are minimal. If your primary ambition is simply to get an interview, these are some suggestions which may help shorten the odds.
A visit to the Mance Design workspace is an invigorating experience. Unlike the relative calm and contained atmosphere of a graphic design studio such as our own, the Mance team surround themselves with an eclectic cacophony of objects and sounds.
Internationally acclaimed type designer Tobias Frere Jones is returning to Melbourne in May. Tobias has designed over five hundred typefaces and is currently the Principal and Director of Typography at renowned New York foundry Hoefler & Frere Jones. He is in Melbourne to present at AGIdeas and to conduct a type masterclass (assisted by Wendy Ellerton) at RMIT The Works. Full details can be found at the AGDA website. We are currently designing a promotional poster for his visit which will be documented and added to the folio section soon.
Eat Ate and Meat have both been short-listed in the ‘Best Designed Cookbook’ category for the 57th APA Book Design Awards. The winners are announced in May at the Powerhouse Museum in Sydney. Our thanks go to all those involved from Hardie Grant, especially Mary and Ellie, and the 2 authors, Guy and Adrian, who share an evangelical zeal for food and life in general.
Flexibility is the current buzzword in identity design. Rigid and static are out, versatile and fluid are the go. Much of our recent identity work embraces this philosophy, and the corporate profile we developed for Cunsolo Architects exemplifies it.