News 07.2011 / Studio Magazine
Studio Magazine is a quarterly publication featuring the workspaces of international artists and designers.
An initiative of Zoe Ikin, Clem Devine (Alt Group) and Sam Trustrum (Studio Alexander), Studio Magazine provides a behind-the-scenes insight into the link between creatives and their environs. Hofstede Design was invited to appear in the magazine's first issue alongside global design luminaries including Stefan Sagmeister, KesselsKramer and The International Office. We contributed images (photographed by James Braund) and text in response to a number of prompts (see below). We wish Clem and his team success with a worthwhile addition to the current trend towards self-publishing permeating the world of graphic design.
Questions & Answers
1. What is the first thing that people see when they arrive?
The library.
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2. What are your favourite features of the studio?
See above. It makes us seem erudite.
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3. What’s your music policy?
There is no formal policy. We’ve been very lucky with compatibility as far as music goes over the years. There was one employee who tuned the radio to a commercial station. He didn’t stay for long.
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4. Which other studios/designers interest you?
We are only really interested in obscure Polish poster designers from the mid 1960s. And Alt Group are quite good.
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5. How many people work in your studio?
Three: Dom, Tim and Ben. We like things in threes.
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6. What’s the timeline of a typical day in your studio?
Dom gets in at 8.00 to see if anyone has broken in the night before (we just had three* computers stolen).
Ben and Tim arrive around 8.45.
Monday is a WIP meeting first up, and Friday is cheap Thai studio lunch day, otherwise we just get on with being designers.
We all leave around 6.00.
*see Q5.
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7. How do you describe the work you do in your studio?
Better than some, but not as good as others.
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8. Anything else you’d like to tell us about your space?
Three things:
A. It’s really cold in winter. We had a Norwegian employee who said our kitchen was the coldest place she’d ever been.
B. A delivery van drove through the back wall a couple of years ago.
C. There are too many computers and not enough pencils.
