Hofstede Design (1996—2015) was Heath McCurdy, Wendy Ellerton, Hege Olsen, Andrew Tesdorpf, Paul Scanlon, Frits Bovill, Liz Cox, Sash Fernando, Tess Copeland, Sally Brownbill, Margaret Schmidt, Tim Royall, Ben Jennings, Tomas Sabbatucci, Paul Mylecharane and Dominic Hofstede. We also acknowledge the many clients, suppliers and colleagues who contributed to a rich and creatively rewarding two decades. Dominic Hofstede is now the Design Director of Maud Melbourne. Click anywhere to view the archive.

1800 Hofstede


This book documents Australia’s long-standing obsession with the sport of cricket, told through studiously commissioned essays and meticulously researched photography. At just over 400 pages, with 250+ images and 100,000 words, the scale and schedule of this project demanded careful planning and strategic thinking.

The project necessitated working closely with the book’s uncompromising editor Christian Ryan, a collaborative partnership central to the project’s success. A system employing elegantly restrained typography, generous use of white space and a refined colour palette add a sense of quality and prestige, fitting for a book of considerable stature.