Hofstede Design (1996—2015) was Heath McCurdy, Wendy Ellerton, Hege Olsen, Andrew Tesdorpf, Paul Scanlon, Frits Bovill, Liz Cox, Sash Fernando, Tess Copeland, Sally Brownbill, Margaret Schmidt, Tim Royall, Ben Jennings, Tomas Sabbatucci, Paul Mylecharane and Dominic Hofstede. We also acknowledge the many clients, suppliers and colleagues who contributed to a rich and creatively rewarding two decades. Dominic Hofstede is now the Design Director of Maud Melbourne. Click anywhere to view the archive.

1800 Hofstede


Les Mason is widely regarded as Australian graphic design’s most significant individual, and his 13 year reign as art director for Australia’s first food and wine magazine, Epicurean, may be his defining work. Mason’s passing in late 2010 proved the impetus for an exhibition and supporting catalogue documenting 77 issues of the magazine art directed by him.

Following an exhaustive pursuit, a complete set of original copies of the rare publication were collated over several months. Working closely with Warren Taylor from The Narrows, we curated an intimate show tailored to the gallery’s diminutive confines. Launch night saw visitation by many of the industry’s key figures, alongside a pleasingly enthusiastic coterie of younger designers freshly enamoured with Mason’s genius.

Image: Gail Mason